OBJECTIVE

Team up with Nike and The Infatuation to reward Nike Plus and Run Club App loyalists with a unique pop-up café and retail experience, while encouraging them to get hands-on with Nike’s revolutionary new running shoe.

APPROACH

Blending our scenic and technical capabilities, we executed a three-week retail and dining event, inspired by Nike’s latest innovation: the distinct beaded sole of the Joyride. After logging a mile in Nike’s Run Club App, guests unlocked access to the Joyride Café — featuring a selection of rotating themed dishes — and took a seat at a transparent countertop, crafted from foam balls encased in acrylic.

Throughout the immersive pop-up retail experience, product displays were constructed from colorful beads of all sizes, while others appeared embedded in the furniture, ceiling, and everywhere in-between. Based on the Joyride’s logo, a custom wall was fabricated and programmed in-house to deliver Nike’s video content to visitors — whether shopping, dining, or simply testing out the footwear.

RESULTS

The Joyride Café was a cohesive, on-brand experience that welcomed thousands of visitors, helping Nike and The Infatuation achieve impressive organic IG impressions during their #RUNTOEEEEEATS campaign.

\\ photography courtesy of Nike \\